Privacy and cookies

How we collect, use, retain and disclose personal information and our policy on cookies.

Privacy notice

We describe here why we (NHS Improvement) need your data, how it will be used and who it will be shared with.

How we use personal information is determined by the Data Protection Act 1998, (the General Data Protection Regulation from May 2018), the Human Rights Act 1998, the Freedom of Information Act 2000, relevant health service legislation and the common law duty of confidentiality.

NHS Improvement has an appointed data protection officer, who has expert knowledge of data protection law and practices, and who can be contacted at

What information we collect

You will be asked to submit and share personal information about yourself with NHS Improvement (eg name and email address) to receive or use services on our website. Such services include bulletins, email updates, surveys and website feedback.

We will also collect your personal data when you submit a request under the Freedom of Information Act, make a subject access request under the Data Protection Act or make a complaint that we need to investigate.

When you browse through the information on the NHS Improvement website, it does not store or capture your personal information. We do log your IP address as it is automatically recognised by our web server. We will not use this information for any processing purposes.

Your information will only be used by NHS Improvement or contracted parties to NHS Improvement for those purposes/services you choose to use. Your information shall not be disclosed unless we are obliged or permitted by law to do so.

What we do with information we hold

Personal information collected and described above will be held in electronic form. It may be used to respond to you when you contact NHS Improvement or when NHS Improvement considers and investigates a complaint or whistleblowing case, for sending promotional communications about the services you have chosen to receive or for conducting surveys to help improve the services our website offers.

Information shared with other third parties

Personal information collected from you for the purposes of considering and responding to a complaint or whistleblowing case about an NHS trust or NHS Foundation Trust in the South of England may be shared with the NHS England South regional teams.

From 1 October 2017 NHS England and NHS Improvement began to test joint working arrangements for the South East and South West regions. The key aim is to help ensure the most efficient and effective use of NHS resources which means staff from NHS England will be accessing NHS Improvement information and vice versa.

Sharing your information across the two organisations for this purpose shall be covered by formal data sharing arrangements in place to govern this pilot.

How long do we retain your information?

All records held by NHS Improvement will be kept for the duration specified by national guidance from the Department of Health, found in the Records management: NHS code of practice for health and social care 2016, supplemented by NHS Improvement’s own retention schedule. In all circumstances, data will be retained in accordance with data protection requirements and kept for no longer than is absolutely necessary. Once data is no longer required it will be destroyed securely.

Transferring your information outside Europe

As part of the services offered to you through your use of this website, the information which you provide to us may be transferred to countries outside the European Union (EU). If we transfer your information outside the EU in this way, we will take appropriate security measures to ensure your privacy rights continue to be protected as outlined in this notice.


We use cookies to ensure you get the best experience whilst using this website. By continuing without changing your settings, we will accept your consent to receive these cookies. However, if you wish to, you can change your browser settings to block or remove cookies at any time.

Cookies are small information files that are placed on your device. When we provide services, we want to make them easy, useful and reliable. Cookies help us to do this. The cookies we use identify you only as a number and cannot be used to identify you personally.

We use cookies to:
  • measure how many people are using our website, so we can make it easier and faster to use
  • analyse data, anonymously, to help us understand how people interact with our website

Current cookies

The only cookies used on our website are for anonymous analysis of your visit to the site using the Google Analytics service and a cross-site request forgery respectively. These are third party cookies and are not tracked across multiple sites.

Google Analytics

Google Analytics is used for the anonymous tracking of your use of this site. This cookie is used to store information such as when you visited the site, information about what pages you visit and whether you have been to the site before. It measures numbers and volumes of visitors in order to make sure users’ needs are met and to understand how our website  could be better. There is no personally identifiable information contained within this cookie, but it will use your computer's IP address to determine your geographical location. We do not collect or store your personal information and we do not allow Google to use or share our analytics data.
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Cross-site request forgery

The cross-site request forgery cookie is a first party cookie linked to the feedback form. This cookie protects against cross-site request forgery. No personally identifiable information is contained within this cookie.
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How to control and delete cookies

If you wish to restrict or block the cookies which are set by our websites, or any other website, you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

Alternatively, you may wish to visit About Cookies, which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

If you do not wish for us to anonymously track your visit through Google Analytics, Google publishes a browser add-on that allows you to choose for this information to not be recorded.

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